The sales conversation for Fail-closed doctrine

A word-for-word starting point. Make it sound like you after the first few calls.

The shape of every call (same for all 25)

1. Open with their world, not ours (1 minute). One sentence about a problem they likely have. Never start with "CAIN-42 is a Byzantine trust fabric"; say that later, when they ask how it works.
2. Discover (5-10 minutes). Ask the questions below and listen. Write down their exact words; you will use them in the follow-up email.
3. Show (5 minutes). Run the live demo with them watching. Nothing is pre-recorded: every button calls the real product. Let them pick an attack.
4. Offer (2 minutes). One offer, one price, one date. Do not list all 25 products.
5. Next step (1 minute). Before you hang up, agree a date: payment, a scoping call with the founder, or a "no".

Openers (pick one)

• "What does your current tool do when its own check breaks?"
• "Ours blocks."

Discovery questions

Ask, then stop talking. Each question tells you whether they have the problem and how much it matters.

1. Have you tested your tools' failure behaviour?

The five-minute live demo

Share your screen. Everything below calls the real product, so it can occasionally be slow or rate limited (a "429" means too many tries from one address; wait a minute). Practise it three times before your first call.

1. Attack lab: send malformed requests and watch them blocked.
2. Sweep: the 1,440-request sweep.
3. The rule: the doctrine.

Objections and honest answers

If you do not know an answer: "Good question. I will get you a precise answer from our engineers by tomorrow." Then email the founder. Never guess.

Next: the offer, the price and how to close →

FIRME AI CORPORATION · CAIN-42 is a Byzantine trust fabric. Numbers marked "our own check" were run by us, not by an independent party. Nothing on these pages is a certification.