CAIN-42 CAIN StudioPlaybook · metrics
Scoreboard — the one metric
Paid deliverables. The weekly targets and the 14-day plan.
The one metric
Paid deliverables. Not messages, not replies, not signups, not commits. Cash collected from a delivered artifact.
This week
This week
| Metric | Actual | Target |
|---|---|---|
| Messages sent | 100 / week | |
| Replies | 10 / week | |
| Calls booked | 10 / week | |
| Proposals | 5 / week | |
| Paid deliverables | 3 / week | |
| Cash collected | $7,500 / week |
Weekly targets
| Activity | Target | Why |
|---|---|---|
| Messages | 100 | Volume is the only cure for an empty pipeline. |
| Replies | 10 | 10% is a good rate for a specific trigger. |
| Calls | 10 | Two per weekday. |
| Proposals | 5 | One per two calls. |
| Paid deliverables | 3 | $4,500–$7,500 at the entry price. |
| Public proof | 1 | A teardown with a signed bundle and a verifier. |
The 14-day plan
- Day 1: pick the buyer and the trigger; build a 200-company list.
- Day 2: write the first email; publish the sample bundle.
- Days 3–5: send 60 messages; book 3 calls.
- Days 6–7: send 40 more; publish one teardown.
- Days 8–10: 2 calls/day; 2 proposals; close the first $1,500.
- Days 11–14: deliver, get a reference, upsell the $2,500 review.
What to stop
- No new modules, dashboards, or products for 14 days.
- No enterprise appliance conversations.
- No compliance-led urgency.
- No “vision” posts. Ship proof.