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25CAIN-42 Top 25 › BROKER › Seller 2 · The niche

The niche: credentials and permissions for AI agents

Companies connecting agents to internal APIs, payments, customer data or cloud accounts. Their security teams hate long-lived keys in an AI's hands.

Why this niche exists now

What people use today, and where it falls short

What teams do todayWhere it falls short
A normal API key for the agentWorks for everything, for months.
Scoped OAuth tokensBetter, but still cover many actions for an hour or more.
Human approval for everythingSafe but slow; people start clicking yes without reading.

What makes BROKER different

How big is the opportunity?

Do not quote market-size statistics on a call. Most published figures are surveys or vendor estimates, and a smart buyer will ask for the source. Size the opportunity per prospect instead, with these questions:

If the honest answers are "no" or "not yet", they are not a buyer today. Note it and move on; that is good selling, not failure.

Explain the niche in 30 seconds

Companies connecting agents to internal APIs, payments, customer data or cloud accounts. Their security teams hate long-lived keys in an AI's hands.

BROKER gives an AI agent a key for one exact action, valid for seconds and usable once, instead of a master key it could misuse.

Practise saying this out loud until you can do it without reading. Then say it in your own words.

Words your buyers use

These are the phrases people in this niche type into search engines and use in posts and job ads. Use them to find prospects (page 3) and to talk their language:

agent credentials non-human identity API keys for AI agents least privilege agents short-lived tokens

Sell it together with

Buyers rarely have just one problem. When this product fits, these often fit too:

ProductWhy it goes together
APPROVALadd human sign-off before minting
CODEGUARDgate coding agents too
Signed decision receiptsevidence of each decision

Rule: open with one product. Mention a second only after the first is agreed.

Next: who buys and where to find them →

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